- 17. Dez 2017
EXPORT: AUSSENWIRTSCHAFT MAGAZIN AUSTRIA
Das Creative Effectiveness Kochbuch Wie man frische Ideen für Marketing und Kommunikationskampagnen methodisch entwickelt und frisch serviert. Gregor Jasch, Amazon eBook, 2017 Warum es im Kreativprozess so wichtig ist, dass der Einfall über den Zufall gewinnt? Wieso beruhen richtig gute Ideen auf einer wahren Erkenntnis oder einer tatsächlich erlebten Erfahrung, mit der man sich emotional und/oder inhaltlich verbinden kann? Darauf hat Musiker, Kornponist. Fotograf, Texter u
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