"A really great and certainly very helpful recipe book for those who, in the broadest sense, want to work in and with the creative industry and want to have a successful campaign explained in an understandable way - no matter if you are on the agency or customer side."
Gracia Gunkel, November 24, 2017 Self-employed Conceptionist, Creative Director & Photographer, Verified Amazon Purchase
In November 2017, Gregor Jasch published the ✅ "Creative Effectiveness Cookbook - Methodically Developing and Serving Fresh Ideas for Marketing and Communication Campaigns" as a Kindle eBook on Amazon, and immediately achieved top rankings (twice # 2 and # 3 in three categories) in the Amazon Bestseller Ranking.
In May 2018, Gregor Jasch participated as one of 93 authors in the joint book project ✅ "93 ideas from speakers who change you and the world. Valuable suggestions for business and private life of 93 forebears and lateral thinkers. "Already on the first day of sale this was the best-selling online textbook of the month in Germany and 3rd place in the Amazon bestseller overall ranking and ✅Platz 1 in three reference book categories!
LIVE ON STAGE
27.NOVEMBER 2018 MÜNCHEN
MBT MEETING PLACE, POSTPALAST MÜNCHEN
30.NOVEMBER 2018 BOCHUM
RUHR REDNER, EXZENTERHAUS BUSINESS
20.NOVEMBER 2018 FRANKFURT
MBT MEETING PLACE, MESSE FRANKFURT
ideas development by method
Why is it so important in the creative process that the idea wins over chance?
Why are really good ideas always based on truth or personal experience that you can relate to?
And what about stories told from an unusual and surprising perspective?
How to methodically develop in-house ideas that are on-strategy and highly effective
How to unfold your full creative potential with the Creative Effectiveness Method
How to develop great communication ideas in-house and collaborate better with external partners
How to use the Creative Effectiveness criteria to evaluate the effectiveness of your ideas and decide more precisely
At the moment this book is only available in German. An English version will be released in 2019.
93 ideas that change you and the world
With 93 authors, this work goes beyond the scope of the ordinary. In ten chapters it combines very personal experiences and general rules for more success and satisfaction in work and private life.
The clearly explained strategies are tried-and-tested and can be implemented immediately. And that is exactly the intention: to give impulses, to inspire, to think and act.
Amazon Bestselling Rank: # 003 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
# 1 in Kindle Store> Books> Textbooks> Psychology> General Psychology
# 1 in Books> Textbooks> Psychology> General Psychology
# 1 in Kindle Store> Books> Business & Career
This book is only available in German.