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HOTEL OF THE FUTURE
Strategic positioning & brand development for hotels
People connect with like-minded individuals to form a community where familiar experiences are constantly rekindled. Like the stage in a theater, a hotel is the ideal venue for developing such communities.
Brand development includes the conception of guest experiences: What do guests feel upon arrival, at breakfast, and upon departure? Which moments remain? Only when these experiences are designed like the scenes of a play – with dramaturgy, recognizability, and emotional depth – does a genuine connection develop.
What makes this hotel unique? What niche is still unfilled? What kind of guests truly fit the concept?
Name, claim, visual language, brand values, story & experience design – what do our guests want to connect with again and again? What can we authentically convey?
Website, booking system, online reviews and social media strategically coordinated
Guests who recommend the hotel are the most powerful marketing tool. This is achieved through positive experiences, not discounts.
SAALBACH HINTERGLEMM
One example of this is the Alpen-Karawanserai, the Time Design Hotel in Saalbach-Hinterglemm, Salzburg . Around a year before the planned renovation, Gregor Jasch, together with his team and the owners, began to develop the strategic positioning, brand development, and experience design – a process that was accompanied throughout the entire period until the reopening.
The result: a design hotel, now open year-round, awarded as regional winner by the Austrian Chamber of Commerce, with a clear brand identity and a loyal community of regular guests, which received the Austrian Chamber of Commerce's 2012 Star Award as "Hotel of the Future" .
CHAT ON THE WINE ROAD
Ratscher Landhaus
Another example is the Ratscher Landhaus on the South Styrian Wine Route. Here, too, Gregor Jasch and his team worked closely with the owners, Michaela and Andreas Muster, for about a year before the expansion – from positioning to the opening of the newly designed house.
The concept has proven successful: In October 2025, the Ratscher Landhaus was awarded the 4-star superior classification as one of only two hotels in the entire southern Styria.
The combination of a clear brand story, a consistently designed guest experience and a wine culture with over 600 selections has created a strong community of regular guests that supports the brand and continuously attracts new guests.
CHAT ON THE WINE ROAD
Ratscher Landhaus
Another example is the Ratscher Landhaus on the South Styrian Wine Route. Here, too, Gregor Jasch and his team worked closely with the owners, Michaela and Andreas Muster, for about a year before the expansion – from positioning to the opening of the newly designed house.
The concept has proven successful: In October 2025, the Ratscher Landhaus was awarded the 4-star superior classification as one of only two hotels in the entire southern Styria.
The combination of a clear brand story, a consistently designed guest experience and a wine culture with over 600 selections has created a strong community of regular guests that supports the brand and continuously attracts new guests.
CORPORATE FILM
B2B business films in international day-to-day business
Focusing on the "Creative Effectiveness Method," we create award-winning B2B films that also reduce international distribution costs by up to 15%. Strategic storytelling that builds trust and distinctiveness while overcoming language barriers – on every continent.
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