.png)
Brand strategy development
Research & Analysis Status Quo
Analysis of target groups, products, competitors, and lived brand values. Purchase motives are identified using neuromarketing methods.
Brand personality development
“Brands are also just people!” – A clear brand personality as a basis for trust and distinctiveness.
Pyramid of Communication
Development of a modular system of text modules for all messages along the customer journey.
Values provide orientation
Development of a value catalog as a guideline for the daily actions and thinking of all stakeholders.
The development of the campaign idea
Teamwork – Getting everyone on board
All stakeholders are involved: target group analysis, definition of the starting point for idea development.
Definition of flight altitude (starting point)
A single, clearly agreed-upon core message in the "pole position" of the creative process.
Idea and campaign development
Development of the "common thread" of the storyline for all operational levels of communication.
Development of the guiding principle
Development of a flagship campaign idea that sparks curiosity and interest in the story.
Implementing the brand strategy
Development of the storytelling
The campaign content is told in several "acts" (like in a theater) – linked together, from different perspectives.
Orchestration of story formats
Planning the rollout across various media and channels for maximum reach.
Production as a premium image film
In-house production of the story as a campaign or image film by the B2B image film department (Vienna / Berlin).
Internal campaign launch – external
Production of training materials and tools for the successful application of brand messages in daily business operations.
DEVELOPMENT AGENCY
Advertising & Marketing
From agency founder to creative, digital brand strategist and media producer
CORPORATE FILM
B2B business films in international day-to-day business
Focusing on the "Creative Effectiveness Method," we create award-winning B2B films that also reduce international distribution costs by up to 15%. Strategic storytelling that builds trust and distinctiveness while overcoming language barriers – on every continent.
BRAND DEVELOPMENT
Methodical. Measurable. Effective.
Three modular workshop phases lead from strategy to creative guiding principle to the finished brand presentation.
NEWSLETTER
Impulses delivered directly to your inbox
Receive regular insights into branding, creativity, and digital strategy.